Demassification (J1)

When we learned about Demassification in J1 i really found interesting that a big company can come around and just drop a asset and make that asset potentially go bankrupt. I really find that disturbing because when you work that hard for a business and you do so much it isn't  fare that a big conglomeration can make you bankrupt with one swipe. Along with that idea demassification is really interesting just everything about it invokes a fire in me, to be more precise i like thinking about the idea that a huge company has to just target a nee-ch audience because they are forced to. Also i learned a big part of demassification was TV and how it stole alot of things from the newspapers hurting the newspapers and magazines. Before J1 i never really understood why magazines weren't relevant but now i understand its because of demassification.